We noticed how often in modern art visitors tend to spend more time reading the captions than looking at the artwork — we think this is symptomatic for our times, and for an universal longing for explanation. These posters, you could say, are captions to contemporary graphic design.

Self-containedness: Graphic design usually needs to be usable, or let's say: understandable. With Titled, we try to transcend this tangibility by actually giving a written explanation of the form of the poster as its content.